The Evolution of Internal Communications

As the way the world is communicates shifts, the effects are being felt within our organisations. Information is shared and disseminated by our customers at such speed with no geographical boundaries or limits. In fact Colonel Chris Hadfield is able to live tweet from space. News reporters are using Social Media as a way of learning about breaking stories, and even the government has come under fire from their social surveillance techniques to mitigate threats to national security.  

Already we have seen social invade our personal lives (in my opinion for the better) and this is becoming more and more prevalent in the organisations and if you’re reading this blog post then it’s probably already there.  There are a number of factors that are influencing or creating the demand to work like a network:  

  1.  Internal democratisation, employees wanting to have a voice within the organisation.  
  2. Employees expect these modern day tools that make their personal lives more connected and engaging.  
  3. Traditional methods of communications are no longer fit for purpose as the rate of information half-life increases.   
  4. You cannot serve a network of customers by working as a structured hierarchy. 


As a result of this the role of internal communications is evolving to meet the internal needs of the business to satisfy it customers. The goals of internal communications are the same, it’s just the way in which we do things are different.  

Previously in Internal Comms, we would have been drafting numerous emails and briefs to disseminate through the organisation and try to work out how we can reach, our part time staff or remote workers. Not to mention pulling out my hair trying to understand how to improve employee feedback and engagement. 

The role of an internal communicator is evolving towards that of community management. We’re now looking at coaching our executives to engage on social and to communicate with their organisation, for many executives, this will be the first time that remote workers will have seen their CEO’s face or even know what their first name is. We now attempt create a culture of collaboration where our employees are able to have their voice heard and have access to dynamic information in real time when the value of that discussion is it’s most valuable, not just the traditional one way comms channel or that static intranet that we’ve been used to.  

In order to serve a network we need to work as a network. 

Think Big , Start Small.

Steve CromptonComment